Search Content


Content Categories



Knol is open to everyone

A few months ago Google announced that we were testing a new product called Knol. Knols are authoritative articles about specific topics, written by people who know about those subjects. Today, Google made Knol available to everyone.

The web contains vast amounts of information, but not everything worth knowing is on the web. An enormous amount of information resides in people's heads: millions of people know useful things and billions more could benefit from that knowledge. Knol will encourage these people to contribute their knowledge online and make it accessible to everyone.

The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It's their knol, their voice, their opinion. Google expects that there will be multiple knols on the same subject, and we think that is good.

With Knol, Google is introducing a new method for authors to work together that we call "moderated collaboration." With this feature, any reader can make suggested edits to a knol which the author may then choose to accept, reject, or modify before these contributions become visible to the public. This allows authors to accept suggestions from everyone in the world while remaining in control of their content. After all, their name is associated with it!

Knols include strong community tools which allow for many modes of interaction between readers and authors. People can submit comments, rate, or write a review of a knol. At the discretion of the author, a knol may include ads from our AdSense program. If an author chooses to include ads, Google will provide the author with a revenue share from the proceeds of those ad placements.




Related Platform Edition Articles

Run by Wall St? Cause or Company?


In light of the Yahoo! - Microsoft fiasco, fellow bloggers Larry Dignan and Vinnie Mirchandani have been asking the question whether there is too much emphasis on just one stakeholder - the shareholder. After all, shouldn't a technology company (or...

Read more about Run by Wall St? Cause or Company?...

The Measurement Inversion in PMS


In his book How to Measure Anything - Finding the Value of Intangibles in Business, Douglas Hubbard makes an astute observation regarding how companies measure the value of their IT or software projects: ...

Read more about The Measurement Inversion in PMS...