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Conventional wisdom on CRM requirements doesn't wo


The final major flaw with the functionality led approach to CRM requirements gathering is the Rumsfeldian notion of the unknown unknowns. Users, who invariably haven’t used CRM technology before, are expected to articulate a complete vision of what...
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Best Thing about the Salesforce-Google Toolkit


As you probably know, Salesforce announced the Google Data API Toolkit on Monday.  The new Force.com Toolkit for Google Data APIs provides a free and open-source set of tools and services that developers can use to take advantage of Google Data APIs...
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Smarter shopping on smartphones


This weekend my wife and I went shopping for a birthday present for our 5-year-old nephew, and as usual we were looking for a gift at the last minute. We found ourselves in the toy aisle of a local store, unsure what to buy or how much these toys...
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Kickering Myself


When I first started at Adaptive Path, one of the many striking things about how different Adaptive Path is from most other companies was explained to me by then-CEO Janice Fraser. “When we set up Adaptive Path,” she said, “We wanted the company and...
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Google's 2009 EMEA Faculty Summit


Our Zurich office was proud to host Google's second annual EMEA (Europe, Middle East, and Africa regions) Faculty Summit last month. Eighty leading academics joined us from 66 universities in 24 countries for this three-day event....
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Search experiments, large and small


In my previous post, I described the components of your web search experience and the principles behind creating a great search experience. There are complex algorithms underlying simple features such as spelling correction and the two line snippets...
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